WINCHESTER, Va., February 1, 2022 – In keeping with its brand mantra of “Engineering What’s Next In Outdoor Living®,” Trex Company, the world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, has introduced an innovative app that enables homeowners and contractors to bring deck design visions to life before they build. The new Trex® Augmented Reality (AR) Decking and Railing Visualizer tool allows users to explore design possibilities for their outdoor spaces by experimenting with shape, color and material combinations using the full suite of Trex® products against the backdrop of their actual home environments.
Available for free via iTunes and Google Play stores, the fully immersive program offers an ideal starting point for anyone considering Trex products for their outdoor living area. With just the touch of a finger, users can design their dream space directly from their yard or living room utilizing realistic digital Trex product renderings. The app also allows users to specify and even purchase select products right from their mobile device.
“Today’s consumers increasingly look online as a first step in the planning and building process,” said Leslie Adkins, vice president of marketing for Trex. “This user-friendly resource enables them to bring their visions to life no matter where or when inspiration strikes. The high-definition renderings and advanced AR technology combine to deliver an unmatched experience that allows users to view accurate renderings against their own homes to quickly and easily see how Trex decking and railing can create the perfect foundation for their outdoor living space.”
The new Trex app affords users a panoramic view to experiment with the brand’s extensive array of decking and selected railing pairings. The interactive and highly intuitive program also features helpful planning tools to help determine size/square footage and estimate material needs. It even generates a materials list with on-screen buttons to take users directly to the Shop Trex website where they can order product samples. Consumers can also email their selections to themselves, making for easy conversations with contractors when the time comes to build. Homeowners can also order product samples, find local Trex retailers and research builders in their area all within the application.
“Planning a new outdoor living space can be a major undertaking,” added Adkins. “As the leader in the outdoor living industry, we strive to give homeowners the confidence to take the first steps toward building their dream deck and then provide all the tools they need along the way to effectively turn their dream into a reality.”
The Trex AR Decking and Railing Visualizer expands the robust portfolio of deck planning tools available from Trex. Through a wealth of online resources, the brand provides ideas and support for homeowners throughout the entire process of creating a dream outdoor living space – from inspiration to installation:
To download the new Trex AR Visualizer app, go to the iTunes and Google Play stores. The app will also be available to demo the Trex booth (#W2954) during the International Builders’ Show, Feb. 8-10 in Orlando. For more information, visit Trex.com.
About Trex Company, Inc.
Trex Company, Inc. [NYSE: TREX] is the world’s largest manufacturer of high performance wood-alternative decking and railing, with nearly 30 years of product experience. The #1 brand in outdoor living is proud to be named to Forbes’ 2021 List of America’s Best Mid-Size Companies and to Fortune magazine’s 2020 list of the world’s 100 Fastest-Growing Companies. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on LinkedIn (https://www.linkedin.com/company/trex-company/), Twitter (@Trex_Company), Instagram (@trexcompany), Pinterest (trexcompany) or Houzz (trexcompany-inc), “like” Trex on Facebook (@TrexCompany) or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
Contact: Anna Figy
L.C. Williams & Associates